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ADATA LEGEND 970 PRO SSD, a Triple-Crown Winner Showcases Its Design Excellence
Taipei, Taiwan &ndash; May 9, 2025 &ndash; ADATA Technology Co., Ltd., a leading global memory brand, and its gaming brand XPG, have once again been honored with the prestigious Red Dot Design Award, widely recognized as the "Oscars of the design world." The award is internationally renowned for its evaluation of innovative design, ergonomics, and solutions. This recognition once again highlights the ADATA Group's profound R&amp;D capabilities and human-centric innovative thinking. The award-winning products include: the ADATA LEGEND 970 PRO PCIe Gen5 SSD designed for creators, the XPG LANCER CUDIMM RGB DDR5 gaming memory that significantly enhances AI generation and deep learning, the XPG LANCER NEON RGB DDR5 gaming memory as the first to embody ESG concepts, and the innovatively designed XPG HURRICANE MAG magnetic fan. The Group continues to bring more groundbreaking products to consumers and gamers by combining cutting-edge technology with user-oriented design.
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<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">ADATA LEGEND 970 PRO PCIe Gen5 SSD &ndash; The Pinnacle of Next-Generation Performance and Cooling Technology
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Following accolades such as the 2025 Taiwan Excellence Silver Award and the 2024 Japan Good Design Award, the ADATA LEGEND 970 PRO SSD has once again gained the favor of the German Red Dot Design Award, proving its exceptional design aesthetics and hardware prowess. This SSD is equipped with a new generation PCIe Gen5 x4 interface, delivering ultimate read/write speeds of up to 14,000/11,000MB per second. Its original active cooling design features a dual-layer aluminum alloy heatsink and an embedded micro-fan, significantly improving heat dissipation efficiency by 20% compared to fanless design. This ensures system stability under high-speed operation, making it the optimal storage device for AI creators.
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">&nbsp;
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">XPG LANCER CUDIMM RGB DDR5 Gaming Memory &ndash; Born for the AI Era, Demonstrating Sustainable Innovation
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">To maintain overall system stability and reliability under the high-intensity loads of AI training and inference, the latest CUDIMM (Clocked Unbuffered DIMM) architecture has emerged. The XPG LANCER CUDIMM RGB DDR5 gaming memory is equipped with CKD (Clock Driver) components, effectively buffering and stabilizing high-frequency signals. With base clocks starting from 6400MT/s and overclocking potential up to 9600MT/s, it supports the latest Intel&reg; Core&trade; Ultra 2 Series desktop processors and pairs perfectly with motherboards from the top four manufacturers using the Intel Z890 platform. Furthermore, the heatsink is made of 80% recycled aluminum and combined with customizable RGB lighting effects, achieving a green gaming aesthetic.
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">&nbsp;
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">XPG LANCER NEON RGB DDR5 Gaming Memory &ndash; ESG Pioneer, High-Efficiency Cooling Continues to Win Awards
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">This is the world's first eco-friendly RGB DDR5 gaming memory. The heatsink uses 50% PCR (Post-Consumer Recycled) plastic and an IMR (In-Mold Roller) eco-friendly manufacturing process, while the packaging uses FSC-certified paper, significantly reducing carbon emissions. Its exclusive PCB cooling coating technology greatly increases the heat dissipation area which improves cooling efficiency up to 10% compared to commercially available overclocked memory. With transfer speeds up to 8000MT/s, it combines sustainability, performance, and visual experience. It also received the CES 2025 Innovation Award and the 2025 Taiwan Excellence Award.
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">&nbsp;
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">XPG HURRICANE MAG Magnetic Fan &ndash; Tool-Free Magnetic Daisy-Chaining, Simplified Cable Management Design
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Featuring a magnetic connection design, up to four fans can be easily daisy-chained. The tool-free mechanism significantly simplifies the installation process and reduces cable clutter. The innovative, patented fan blade design and single-switch controller allow users to easily reverse the fan direction or turn the fans off, delivering greater flexibility in PC building. The stable six-pole motor ensures excellent cooling performance. Paired with vibrant ARGB lighting effects, it allows gamers to easily create a personalized, high-performance cooling solution.
<span lang="EN-US" style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">&nbsp;
<span lang="EN-US" style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">###
About Red Dot Design Award
<span lang="EN-US" style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The Red Dot Design Award is one of the world&rsquo;s most prestigious and valued acknowledgements of quality and design excellence. The Award has been evaluating the best products designs from manufacturers and designers from around the world since 1955. In addition to product design, Red Dot also holds competitions in communication design and design concepts, with all entries judged by an international committee of expert jury members.
<span lang="EN-US" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">&nbsp;
About ADATA &ndash; Innovating the Future 
<span lang="EN-US" style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives, ranked top 25 among Best Taiwan Global Brands. ADATA's main product lines include memory modules, solid state drives, other consumer-grade memory products, and industrial solutions. The company has also branched into electric vehicles, AI AMR robots, and gaming with its XPG brand. ADATA&rsquo;s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including with &ldquo;Great Place to Work Certification&trade;&rdquo; for its Taiwan, China, US, Brazil, and Mexico offices as well as the &ldquo;Best Workplaces in Asia&trade;,&rdquo; &ldquo;Best Workplaces in Greater China&trade;,&rdquo; and &ldquo;Best Workplaces in Taiwan&trade;&rdquo; awards. Since 2020, ADATA has been recognized with the &ldquo;Asia Responsible Enterprise Awards&rdquo; and &ldquo;Best Companies to Work for in Asia&rdquo; awards for five consecutive years. Looking to the future, ADATA remains committed to its sustainable vision of "Innovate Today, Embrace Tomorrow." The company continues to embody the "hummingbird spirit" as it uses innovative technology to create a smart and colorful life for people everywhere. For more information, please visit <a href="https://www.adata.com/">www.adata.com</a>.
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Global Media Contact
Brand Marketing &ndash; Media Relations
ADATA Technology Co., Ltd.
T: +886-2-8228-0886
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E: PR@adata.com